In this episode we're talking about the fun part of PR: getting creative for clients.

The experts in this episode are Cathy Planchard and Kevin Nabipour, both of them leading AllTold, the creative department of our PR agency Allison+Partners (https://www.allisonpr.com/what/all-told.html).

We learn, amongst other things, why creativity based on solid research is the way to succes and how to measure creative campaigns.