Welcome to Small Business Talk with Cathy Smith, Episode 199. In today's episode, Cathy is joined by Jemimah Ashley from the Visibility Lab. They discuss the topic of how to get free PR for your business. Jemimah emphasises the importance of building a personal brand separate from your business brand. Having a strong personal brand allows you to maintain your identity even if you transition to different ventures. Jemimah shares her experience of building her personal brand alongside her business brand, highlighting the significance of connecting with people on a personal level.

The second tip discussed is the need to build a strong personal network. Cathy and Jemimah stress the value of surrounding yourself with people who are smarter than you and can advocate for you when you're not in the room. Building relationships and alliances with influential individuals helps increase visibility and opens up opportunities for free PR.

The third tip focuses on leveraging social media effectively. Cathy and Jemimah talk about the importance of being active and consistent on social media platforms. They suggest posting at least once a day and engaging with your audience through comments and interactions. Social media serves as a crucial tool for establishing visibility and is often the first place people look when researching a business or individual.

Overall, the episode highlights the significance of building a personal brand, cultivating a strong network, and utilising social media to enhance visibility and generate free PR for your small business. Listen to Small Business Talk episode 199 for all these tips and more.

Small Business Talk With Cathy Smith Brought to you by CATCO Enterprises.

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