The coaching industry is at an all time high. When you’re competing for clients, you need to make sure to stand out. Here are five tips to gain high paying coaching clients.

KNOW WHO YOU’RE TALKING TO

It’s vital that you know exactly who you are talking to. While you may know a lot about health and wellness, if you are a coach for someone who is trying to lose weight by counting macros, that’s completely different from a coach who is trying to help someone lose weight by training for their first 5K. 

The same goes for someone who is a life coach. If you coach mothers of children who are on the spectrum, that will be very different from someone who coaches people who have gone through traumatic experiences. You may have the skill set to do both, but if you are trying to attract a client into your high ticket offer, you need to make sure you know exactly the type of person you are talking to.

This niching down may feel restrictive, but it’s actually very freeing. Once you understand exactly the type of person that you are working with, you can start to easily create content that relates to their situation. 

When you get focused on who exactly it is that you’re talking to, you start to stand out as the authority in that field, which opens up many new opportunities for coaching clients.

SPEAK THEIR LANGUAGE

When you know who you’re talking to, you need to speak to them in a way that they understand and can connect with. For example, a fertility coach needs to know the special words and jargon that are used in that world - like TTC, which stands for trying to conceive, or BBT, which stands for Basal Body Temperature. Now, not all of them are acronyms, but to make my point, you need to use the words and language that your clients are using. This builds instant trust between you and your future client. 

Coaching is a very high level practice. As a coach, you are able to remove yourself and see your client’s problem from a bird’s eye view. Many times this may mean that you are speaking to a solution and a conclusion that they haven’t arrived at yet. This causes a disconnect. 

When you are creating content to attract a high level client, you want them to feel like you are inside of their head. Using their own language helps them to resonate better with what you say.

How do you find the language that your ideal client community is using? Here are three easy ways to do that:

Read the rest of the tips here.