One of Facebook/Meta’s most powerful features is their instant lead forms. But we know that not all leads are created equal. This is where we are going to talk about how to get high quality leads on facebook using conditional logic. In 2024 we can now reject leads that we don’t want as lead and further train the facebook algorithm to get leads for your business that are going to be valuable.

Stop paying for tire-kickers and leverage conditional logic. I will do a step by step tutorial walking through every step, every setting, and even specific questions to measure how intent your leads are for your products.

The process on how to get high quality leads on facebook doesn’t have to be complicated. Just make sure that you do the necessary research on your customer and what motivations, fears, pain points that they have and you will be able to design a marketing strategy that goes after the right leads.

What are the current questions you are asking your clients? Drop a message in the comments and let me know what your biggest wins utilizing instant leads forms has been!

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0:00 - Intro
1:32 - Setting Up Your Campaign & Choosing Your Campaign Objective
2:12 - Knowing when to choose “maximum number of leads” vs “maximum number of conversion leads”
2:56 - Choosing the right Instant Form “Form Type”
4:50 - What should you ask in your instant lead forms to get higher Quality Leads on Facebook?
5:33 - Adding in your questions (Real Examples for a Mattress Brand)
12:14 - Use different end pages for greater relevancy for your lead
13:44 - Connecting Facebook Instant Lead Form to Google Sheets Directly without Zapier
16:11 - You don’t need a CRM
16:38 - Facebook Instant Lead Tips & Best Practices for Higher Quality Leads
19:34 - Will my cost per lead go up if I add questions?
20:32 - Ending