Adam Everett, Co-owner of the Desert City Classic, joins the pod to share what it’s like to run a competition and how media plays a key role in elevating the experience. From building a strong media team to understanding budgets, values, and long-term partnerships, Adam gives creators a behind-the-scenes look at what event owners are really looking for.

In this episode, we discuss:

- What competition directors look for when hiring media teams

- Why storytelling and values matter more than flashy workout clips

- The role of media in driving registrations, sponsorships, and community growth

- How to pitch yourself (and what to avoid) when reaching out to events

- Balancing free work, paid gigs, and knowing your value- Building lasting partnerships through shared vision and equal sacrifice

From practical strategies to mindset shifts, Adam shows how creatives can better position themselves for opportunities while contributing to something bigger than themselves.

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