Being on TV, or being on the radio, or even in the news can be a powerful way to reinforce and remind others that you, are in fact, an expert. Through the years of working to position myself for these kinds of opportunities, I’ve learned the game, and I’m going to share some tips with you today. I wouldn’t say it’s about increasing your exposure to drive more business or traffic, so much as it is about building your case as an expert, and having the most solid evidence out there to back it up. People take notice.