How to Get Into the Minds of Your Customers (E117)

* George Lawrence * Founder & CEO, MerchantWords

Bio:

Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George has used his remarkable ability to creatively solve problems to help over 100,000 entrepreneurs achieve e-commerce success.

A software developer by trade, George got his professional start at the beginning of the internet with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding member of the Citysearch team; and helped create the software that launched the world’s first online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web and mobile platforms for their clinical communications software. Discovering a gap in the data-driven e-commerce market, George derived an innovative way to collect shopper keyword phrases, so Amazon sellers could find unique opportunities to bring new products to market – thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands, and agencies discover new opportunities, achieve successful product launches, and run profitable advertising campaigns online – on Amazon and beyond.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* http://merchantwords.com/bizofecom* http://youtube.com/MerchantWordsOfficial* http://facebook.com/MerchantWordsOfficial* http://instagram.com/MerchantWords* http://twitter.com/MerchantWords

Transcript:

Charles (00:00):

In this episode of the Business of eCommerce. I talk with

George Lawrence about how to get into the minds of your customers. This is a

business of e-commerce. Episode one 17. Welcome to the business of eCommerce.

The show that helps e-commerce retailers start, launch and grow their eCommerce

business. I mean host Charles Palleschi and I talk today with George Lawrence.

George is the founder and CEO of merchant words or the merchant words. He helps

entrepreneurs, brands and agencies discover new opportunities that chiefs

discussion with product launches, run profitable advertising campaigns online,

Amazon and beyond. I asked George and the show today chat about some ways you

can get into the minds of your customers. So, Hey George, how are you doing

today?

George (00:46):

Fantastic. Thanks for having me on.

Charles (00:48):

Yeah. Awesome to have you on. Definitely love the concept

kind of getting into the mind of your customers.