In this episode of KAJ Masterclass LIVE, join esteemed host Khudania Ajay as he delves into an insightful conversation with Larissa Banting, an accredited publicist and owner of El Bee PR. Discover the secrets to gaining massive visibility without relying on social media or ads. Larissa shares her expertise in public relations, emphasizing the importance of accreditation and the transformative power of publicity for business growth.

🔥 5 THINGS YOU'LL LEARN IN THIS VIDEO🔥

The Significance of Accreditation: Understand the value of being an accredited publicist and how it establishes a strong foundation for expertise.

Strategies for Massive Visibility: Learn practical tips from Larissa Banting on gaining visibility without depending on social media or ads.

The Power of Publicity for Business Growth: Explore how publicity can exponentially grow your business and enhance credibility.

Navigating Media Outlets: Discover the role of smaller niche outlets in attracting the right audience and building authority.

Implementing Publicity Strategies: Gain insights into practical steps for implementing publicity strategies, even for small businesses or consultants.

🔥 CHAPTERS 🔥

00:00 Intro

01:37 Public Relations Defined

02:17 Crisis Communications

03:05 Getting Business Publicity

03:43 Publicity vs Advertising

04:34 Editorial Credibility

05:13 Starting Small With Publicity

06:10 Getting Media Attention

07:24 When Businesses Are Ready

08:20 Setting Publicity Budgets

09:15 Realistic Publicity Goals

10:03 Guest Background

11:18 Leveraging Publicity

12:27 Perception Building

13:32 Smaller Outlets Significance

14:49 Niche Audience Targeting

15:58 Bespoke Agency Services

17:35 Global Business Opportunities

18:50 Pitching Relevant Stories

20:58 Thinking From Media Perspective

22:07 Supercharging Authority

23:24 Finding Your Uniqueness

24:36 Understanding Your Audience

27:00 Getting Massive Publicity

28:30 Using Help a Reporter

30:45 Quoted for Longer Stories

36:27 Podcast Agencies

💼 BUSINESS INQUIRIES 💼

For partnership opportunities and inquiries, contact us at: [email protected]

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🎤 ABOUT THE HOST 🎤

Your host, Khudania Ajay, is a seasoned content entrepreneur, podcast host, and independent journalist with over two decades of media industry experience. Having worked with prestigious organizations like CNBC (India), Reuters, and Press Trust of India, Ajay is now dedicated to helping you succeed through his LIVE Masterclasses.

Connect with Ajay on LinkedIn:   / ajaykhudania  

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