In this episode, Kasra Dash and James Dooley break down how cleaning businesses can generate more leads and scale sustainably in 2025. The discussion covers proven local lead generation strategies for office cleaning, domestic cleaning, and specialist services such as biohazard and commercial cleaning. They explain how to attract higher quality enquiries, dominate local search results, and build predictable demand using data-led marketing systems. This video focuses on practical methods cleaning companies can implement to increase visibility, improve conversion rates, and win consistent work without relying on price-cutting or referrals alone.