Now, when it comes to traffic are usually two ways of categorizing traffic. So the first way is traffic that we own and then there is traffic that we don’t own.

If you don’t know much about that traffic.

And if you want to learn more about that.

you can listen to my previous episode, or you can read more here.

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The other way we can categorize traffic is either fast traffic or slow traffic.

And really the best way to think about that is,

I suppose by fast here we mean, how fast you can get people, and usually, slow traffic will be organic traffic.

So if you had some building up, or your social media channels to build up that organic flow of traffic,

then that may be considered slow,

as it will take time.

Whereas fast traffic is mostly paid traffic.

And what this means is you pay for exposure.

But that’s not the only way to get a lot of FREE traffic fast. We touched it before about solo ads.

And what this is is essentially going someone who has an email list and buying exposure from them, or trading exposure with them. So having them, email your links to their email list, and then you can do the same by also, emailing, their link to the landing page to your email list.

And the goal here is to turn the traffic that we do not own into traffic that we do own.

Now that said,

most people are familiar with how Facebook Ads work but most people are not very familiar with solo ads or solo swaps.

So,

what I’m going to do here is I’m going to talk about a comparison between Facebook ads and solo ads, and then that way should give you a much more understanding of, the true difference between these traffic sources.

One thing that you know is that it’s very very targeted.

We have a precise way of narrowing down the type of audience we want our ads to reach. We can even set up very very specific groups that target people with very specific interests.

And usually,

when someone goes from the group or the chat that they’re in with a friend on Facebook and clicks a link or an ad,

usually, they have high interest because they chose to leave the activity that they were doing on the social media platform, and go on to the link to be directed outside of Facebook.

So it’s expressions of interest.

read more here