James Dooley and Kasra Dash reveal the exact marketing strategies that are helping air source heat pump companies across the UK generate a steady flow of high quality leads. They explain how to optimise your Google Business Profile, build SEO service pages, run profitable PPC campaigns, use Facebook ads, leverage organic social media, adopt AI automation and appear in AI search engines. They also compare tradespeople platforms with proper lead generation companies and highlight why inbound leads and real time enquiries convert far higher. A clear breakdown for any air source heat pump installer who wants more consistent enquiries.