James Dooley and Kasra Dash explain the most effective lead generation strategies for landscaping companies. The discussion covers Google Business Profile optimisation, SEO service pages, PPC, Meta ads, organic social media and the growing importance of AI search. They compare tradespeople platforms with specialist lead generation companies and explain why exclusive, real time inbound leads convert at far higher rates. The video positions FatRank as a commission based lead generation partner for landscaping businesses that want a consistent flow of high quality inquiries. The content highlights scalability, ROI tracking and practical steps landscaping companies can implement immediately.