In this episode of Let's Talk Northern Ontario Tourism, host Karen Peacock sits down with digital marketing and AI strategist Emily Bailey. They cover the basics of digital marketing and artificial intelligence before going deeper on the costs, risks, and opportunities of each. Emily offers practical advice about how Northern Ontario businesses and organizations can use AI to save time and improve customer engagement without losing sight of the importance of human interaction. If you think AI is out of reach, Emily says it's never too late to learn new skills and provides lots of resources to help you take advantage of its benefits.

• 01:11 Emily's Background in Digital Marketing and AI
• 03:48 High-Level Overview of Digital Marketing
• 07:15 Cost of Implementing Digital Marketing
• 10:40 Understanding Data Analytics
• 13:55 Introduction to Artificial Intelligence
• 15:54 AI Tools and How to Use Them in Tourism
• 20:40 Things to Watch Out For When Using AI
• 26:07 Who’s Using AI in Tourism, and How Are They Using It?
• 31:49 Risks and Ethical Considerations of AI
• 39:44 Training and Resources for AI
• 41:28 Final Thoughts and Conclusion
• 42:41 Next Episode Preview

Featured Resources and Courses

• Free AI usage policy template - compasscontent.ca/ai-usage-policy
• Google AI: cloudskillsboost.google/course_templates/554
• Linkedin AI courses - linkedin.com/learning/generative-ai-for-business-leaders/generative-ai-for-business-leaders?u=56982905
• Georgian College Micro-credential: Artificial Intelligence Essentials -  georgiancollege.ca/academics/courses/artificial-intelligence-essentials-tech-0653
• Humber College Micro-credential: Introduction to Artificial Intelligence for Digital Marketing & Communications - mediaarts.humber.ca/future-students/explore/continuous-professional-learning/courses/artificial-intelligence-for-digital-marketing-and-communications.html
• Emily’s Custom AI Training - https://www.compasscontent.ca/ai-training

About Emily Baillie 

• Compass Content Marketing website - compasscontent.ca
• LinkedIn - ca.linkedin.com/in/emilybaillie
• Instagram - instagram.com/emilybailliesocial
• Threads - threads.net/@emilybailliesocial
• Twitter/X - x.com/emilybaillie

About the podcast

Let's Talk Northern Ontario Tourism is a podcast for tourism operators and industry stakeholders featuring experts who understand what it means to run a tourism business or organization here in Northern Ontario. Through casual conversations, you’ll learn about cutting edge topics like AI marketing, Cruise Ship Tourism, and trends that are shaking up the industry. Plus, you can tune in  while driving or doing chores.

For even more  insights that’ll help you grow your business, organization, or community, connect with Tourism Excellence North, which is part of Destination Northern Ontario:

• Website - tourismexcellencenorth.ca
• Facebook - facebook.com/DestinationNorthernOntario
• Instagram - instagram.com/destinationnorthernontario
• LinkedIn - linkedin.com/company/destinationnorthernontario

If you like podcasts, DNO has another one called Destination: Northern Ontario. Season 1 is for people thinking about buying a tourism business, and Season 2 has helpful advice for new tourism operators. 

 Let's Talk Northern Ontario Tourism is an initiative of Tourism Excellence North and is recorded on the traditional territories of the Anishinaabek and the Mushkegowuk. It is hosted by Karen Peacock and produced by Storied Places Media with support from Erica Richard, Naza Obasi, and Gillian McCullough.