Whatever you're doing — writing a book, speaking, selling a product — you need people to pay attention to you. But how? I had a recent encounter with a YouTube consultant who demonstrated three things that got me to pay attention to him: 

• ask a question 

• provide tips (give value first) 

• study what people need. 

To find out more, go to dayjobtodreamjob.com. There you can find a Value Proposition Statement and found out more on how to brand yourself in the marketplace.