This episode features James Dooley and Kasra Dash explaining how plumbing companies can generate more high quality and consistent leads. The conversation shows how Google Business Profile increases local visibility because reviews, photos and citations strengthen map rankings. Dedicated service pages improve website SEO because each plumbing service targets specific keywords. PPC campaigns generate bottom-of-funnel leads because search intent is transactional. Meta ads increase brand exposure because users see plumbing offers while scrolling. Organic social media drives trust because consistent posting builds authority. AI tools increase efficiency because automation handles scheduling and content distribution. AI search matters because customers now discover brands through ChatGPT, Claude, Gemini and Grok. Tradespeople platforms generate local enquiries because homeowners rely on trusted directories. Lead generation companies increase conversions because exclusive leads avoid price wars. Inbound leads convert more than outbound because real time response rates correlate with higher sales.