Kasra Dash and James Dooley break down the most effective lead generation strategies for roofing companies in 2025. The discussion covers Google Business Profile optimisation, dedicated service pages, PPC campaigns, Facebook ads, organic social media, AI search visibility and the use of tradespeople platforms. They also explain how inbound leads outperform outbound leads and why real time lead response dramatically increases conversion rates. The video finishes with guidance on working with FatRank’s commission based lead generation service, which helps roofing companies scale by delivering exclusive, high intent roofing leads.