James Dooley and Kasra Dash break down the most effective lead generation strategies for scaffolding companies. They explain how to scale enquiries using Google Business Profile, SEO service pages, PPC, Meta ads, organic social media, AI search and tradespeople platforms. They also compare lead generation companies to shared-lead platforms and highlight why inbound and real time leads convert far higher. The video finishes with guidance on partnering with FatRank for commission based scaffolding leads.