How can I increase my streams and wrap my year proud of my stream? How can I get into more playlists? How can I find the right audience for my music? How can I avoid scammy Spotify services?

Elliot Tousley is the co-founder of DeNovo Agengy and Songflowr. A musician who turned into an entrepreneur, music manager, and marketer.

De Novo utilizes data-driven music marketing to help independent artists generate organic streams, form target audiences, and create business opportunities.

Today Elliot comes joins “The Hustler Musician” to explain us everything you want to know of how your music can be heard and how to target your audience without being in a record label.

Takeaways

1. When it comes to spammy Spotify services, give it the eye test, if it sounds too good to be true it probably is.

2. The editorial playlist and the algorithm don’t listen to your song; they analyze the data of the people who are listening.

3. What you need to do as an artist is to generate some sort of traffic 2,3,4, 5 thousand monthly listeners, enough to give Spotify enough data to learn who your audience is.

4. Consistency doesn’t mean new music every 2 weeks; you need to consistently generate engagement.

5. For music promotion, you can promote your BRAND on Instagram, but not your song if you don’t have an engaged following. People who are on Instagram mode don’t check music unless they are a fan.

6. Spotify has all the music available but what it does is it analyzes all your listening habits and gives you a sophisticated unique menu of songs that you in particular are going to like. Generating enough information where the algorithm starts to see what gender, age and location listens to your music. Find those listeners to spread them value.

7. The best time to release a song is when you have the plan and the budget to make it successful.

8. Record labels are pretty much banks now, they loan you in advance and they do the math of how much they can make if you do x, y, and z sales. They are not in the business of making something out of nothing. They are in the business of taking something and multiplying by 50.

9. Whatever platform: Instagram, Facebook, Snapchat, Spotify, they are all using algorithms and they all using algorithms in the same way at a macro level to collect, organize and use data, to find value for their customers. So you have to put yourself in the mindset of the business. Because the business has to benefit, not you. The algorithm is looking to give value to its users.

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