James Dooley and Kasra Dash break down the most effective lead generation strategies for surveying companies across the UK. They explain how to scale using Google Business Profile optimisation, SEO service pages, PPC, Meta ads, organic social media, AI search visibility and tradespeople platforms. They also cover the pros and cons of inbound versus outbound leads, the importance of realtime lead delivery and how commission based lead generation works. The discussion highlights practical actions surveying businesses can take to increase enquiries and convert more clients.