There's a lot of reasons a producer may want to bring someone on a show, but how do they pick their guests and how does it actually happen?

We talk about going to watch a studio taping of Dr. Oz this week and why our friend Andrew Maksymowicz, founder of Poopers Guide in NYC, ended up on the show. 

In this episode you will learn:

1) The importance of doing something unique and niche thus becoming a leader in your category

2) The role of PR in showing credibility 

Hosted on Acast. See acast.com/privacy for more information.