Hey Performance Marketers, 

I have a real treat for you today. 

My Insurance agent wanted to buy leads but didn't know how to structure a deal or figure out what he could pay for a lead. So I promised to explain this to him in a call that I would tape and share with my community b/c I knew it was going to be amazing. 

And it was! 

This is for all of you (no matter what kind of professional you are) asking, How do I know how much I can pay for a lead? You can apply the model I gave to my insurance agent to any other branch.

Once you understand the numbers, you can compete with other media buyers and have hotter offers because you know what they don’t - your allowable per click / lead / sale or even booked meeting.

So, tune in as I’m walking my insurance agent through the numbers and building a working model for him from scratch.

You really don’t want to miss this one.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Collecting information about potential clients (01:41)
• Survey - cemetery.com example (06:43)
• Why you need super high-quality leads (10:20)
• Calculating the value of a customer (12:36)
• Calculating other variables of the business before negotiating with a publisher (16:48)
• Traffic quality matters (22:00)
• Calculating allowable per lead / booked meeting / show up for a meeting (24:26)
• How to scale your business - most people don't know this (30:43)
• Would you pay me $750k for this? (38:29)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

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