ABOUT THIS EPISODE
Chad talks about getting customers for your wedding business in this episode. Enjoy!
Pricing has a direct effect on whether or not you get business. If your prices are too high and people don’t see the value then you won’t get customers, if your prices are too low, you’ll get tons of people who haggle and complain because you can’t afford to put the right amount of time into each ceremony.
What is a good price? Search the officiants closest to you and make sure you are not the cheapest. I like to make sure I’m more expensive than 50% of my competition but still not the most expensive. Here’s a secret. Create a package during the week that is cheaper than all of your competitors but it has stipulations to make sure it’s well worth your time. For instance, you might offer a $99, a Simply legal package where they meet you at a park right down the street from your office or home, during the week, and you offer a pre-formatted ceremony (so you read the same script every time) it is very short and to the point, and then you sign the license and mail it. The key is making the people that want something cheap understand it must be done within a mile or 2 of you, during the week, on your schedule. Then make a middle package that is mid-range of all of your competitors and make a top package that is at the top or more expensive than some of your competitors. Just make sure they are getting what they are paying for and their experience exceeds their expectations.
The key here is doing each one of these well. Making sure every one of these things has the same look and feel. In order to do that get a logo created on Fiverr.com and make sure it is displayed everywhere that you are. It’s not expensive to make sure all of this is done right...especially in the beginning, it just takes time.  If you want to make your own, go to Canva.com and you can design your own for free.

1. Google Listing (over 3.5 billion searches per day on Google) if your not on Google somewhere, you’re missing out on business.

• Get a google my business account and listing. You will sign up and they will send you a postcard to verify. Then your business will show up on Google Maps when someone is searching for an officiant in your area.

2. Networking (Rental Companies, Wedding Venues, Bridal Stores, Photographers, DJ’s, Catering Companies, Wedding Bakers) -

•  Networking doesn’t mean selling yourself, it means getting to know them. Asking if you might be able to suggest them to your clients and if they would consider doing the same. Even Competition...Get to know them and let them know that if they are fully booked you’d be happy to assist and you will do the same if you’re booked and you get a call.

3. Facebook Page

• 1.62 billion users are on Facebook everyday. Create a business page with your logo and the packages you offer.
• Make sure you respond to messages and comments on the stuff you post.
• Post stuff from your page on the groups in your town that will allow it. I’ve gotten many customers from this.

4. Facebook Groups in your town and around your town

• Facebook Groups are an incredible way to network with businesses, customers, and people who know people who are looking for your services. Groups in the towns that you are willing to drive to will let you join most of the time and these are incredible places to meet people. Comment often on  posts that position you as an expert. Answer questions that officiant’s would answer.

5. Website

• Squarespace, Wix, Fiverr.com. 
• Get a one page webpage up with an intro to you, services & pricing, and contact info...the rest can come later. and make sure it is on your Facebook, Google listing and anywhere else that will allow you to put it.

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