When people think of brand advocates, they often think of external people, like social media influencers. And years ago, in large companies, there were people whose role was to hype up the company.

But some of your best brand advocates can be your employees because they know your company inside out and can provide a unique voice to your brand.

According to Michael Roberts, Head of Demand Generation at CloudApp, employee advocacy has many benefits for the company as well as for the employees themselves.

In this episode of Rep Your Brand, Michael gets into the benefits of employee advocacy and how to get people involved in this program. Michael and our host Nick Bennett discuss the employee advocacy program at CloudApp, its results, and how companies could turbocharge their program.