The formula for successful marketing material is: educate, entertain, and inform.

Here are the definitions of each:

Educate

Share information in an organized way so it can be productively applied. The knowledge has practical application in the future. 

Entertain

Give people enjoyment as a result of consuming your marketing material.

Inform

Share information with people to keep them up-to-date.

The difference between educating and informing is: Educating is delivering instruction about the practical application of knowledge to achieve the desired outcome.

Informing is conveying information to a group or individual.

The key is to have all three of these elements work together toward the common goal. 

We give you the formula for doing this on today's show. Be sure to click the link and listen.