Getting people to care about you and your work is the path to loyalty and staying for the long term.

How To Get People To Care About You

You Are The Media is the podcast to help you build your audience with an owned media approach.

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When times feel uneasy, it is better to be a part of something than it is to feel on your own, trying to figure it out yourself.

How To Make Others Feel A Part Of Something Much Bigger

If you are building a community and want it to progress, it has to take on a life of its own. It pays to step aside and let others lead.

Step To The Side To Find Community Leaders

We all want to feel a part of something. Even the businesses we represent, connecting and relating to others shows who we are and the door we open for others to join in.

How To Create A Space For People To Belong

When you have the flexibility to add more to an initial project, you keep going and you grow.

How To Give Continual Life To One-Off Projects

When your work becomes the routine of your audience, you shift from your own goal setting to being the reliable person in their week.

How To Get People To Care About You

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