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Copywriting queen Margo Aaron is a wealth of business knowledge. Margo has taught thousands of students how to sell ethically, market honestly, and how to use words to stand out and inspire action. In this jam-packed episode, Margo and Conor discuss the rollercoaster of freelancing, hard learnings, the power of relationships, and the art and science of getting people to care. Key points covered in the episode include;

• Margo’s business introduction and her shift into the world of freelancing.
• Preparation - setting targets and goals ahead of venturing solo.
• The value of building mentors and seeking advice.
• An abundance VS scarcity mindset.
• The power of relationships.
• An insight into how clarity is kindness. 
• Trial by fire, a discussion on hard learnings. 
• The key to perfecting your pitches and proposals.
• The art of listening and mirroring clients. 
• Marketing advice for freelancers at the beginning of their journey. 
• How great opportunities can arise from one-on-one conversations and word of mouth. 
• Stepping into workshop selling and obtaining customers through mailing lists. 
• Differentiating readers and buyers. 
• Margo’s top tip for freelancers looking to obtain their first 10 customers.

Margo Aaron is a proud graduate of Emory University (BA), Columbia University (MA), and altMBA, where she earned the prestigious Walker Award.

Margo is also the co-host of the popular internet marketing and business talk show "Hillary and Margo Yell at Websites" (#HAMYAW). Several of Margo’s articles have gone article, her work has been featured in Thought Catalog, Entrepreneur, Thrive Global, Hubspot, Thinkgrowth, Growth Lab, Copyhackers, and Inc. 

Connect with Margo Aaron:

http://www.thatseemsimportant.com/ 

http://www.linkedin.com/in/margoaaron/ 

http://twitter.com/margoaaron 

Subscribe to Margo’s Newsletter  http://www.thatseemsimportant.com/newsletter/ 

#HAMYAW, Margo’s bi-weekly marketing and business talk show with co-host Hillary Weiss.  

http://www.youtube.com/c/HAMYAW/channels 
 

Connect with First 10 Podcast host Conor McCarthy: 

http://www.first10podcast.com  

http://twitter.com/TheFirst10Pod 

http://www.linkedin.com/in/comccart/ 

Resources:

Book recommendations:

‘’Ogilvy on Advertising’’ and ‘’Confessions of an Advertising Man’’.

http://www.amazon.com/David-Ogilvy 

‘’My Life in Advertising’’ and ‘’Scientific Advertising’’ by Claude Hopkins.

http://www.amazon.com/Books-Claude-Hopkins 

‘’The Art and Science of Getting People to Care: How to Stand Out, Tap Into Emotions, and Meet Customers on Their Level.’’ – Margo Aaron 

http://www.scribd.com/audiobook/491281378/

Margo Aaron courses on Skillshare