What is the main purpose of personal branding in the B2B context? Is it increasing sales or building employer branding? What are the best channels to facilitate the personal brand? Is LinkedIn or XING more suitable? And what about formats? Should one use whitepapers, videos or podcasts?   On our B2B Marketing & Sales Day by Project A, Florian Heinemann moderated a panel discussion and asked experts from Opinary, CrossEngage and Project A about their experiences and best practices of personal branding to clarify the questions many B2B companies face these days.   Guest: Pia Frey, Co-founder at Opinary; Manuel Hinz, Founder at CrossEngage; Bob Hard, Senior Communications Manager at Project A Moderator: Florian Heinemann, Founding partner at Project A Language: English RSS Feed:  http://project-a.libsyn.com/rss   If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter