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How to Get Recommended by ChatGPT, Gemini & Claude | Ross Simmonds
Google is no longer the only place people look. So how do we show up in AI searches?
In this episode, Nick sits down with marketing strategist Ross Simmonds to break down what businesses, creators, and entrepreneurs need to understand as discovery shifts from traditional search to ChatGPT, Gemini, Perplexity, Reddit, YouTube, and beyond.
They get into query fan-out, why LLMs pull from multiple platforms at once, why YouTube may be one of the biggest opportunities in the AI era, how Reddit became a serious source of influence, why “create once, repurpose forever” matters more than ever, and how to think about attribution when AI is sending people your way in ways analytics often miss.
This is a practical conversation about how to stay visible when the internet is changing under your feet.
In this episode:
Why traditional SEO is no longer enough
How AI tools decide what brands to mention
Why YouTube is massively undervalued
How to use Reddit without getting banned
Why great content should be repurposed relentlessly
How to find real customer insight in an AI world
What metrics still matter when attribution gets messy
Ross Simmonds is a marketing strategist and entrepreneur focused on content, distribution, and how brands grow in a changing digital landscape.
🔗 Support This Podcast by Checking Out Our Sponsors:
👉 Build your own AI Agent with Zapier (opens the builder with the prompt pre-loaded): https://bit.ly/4hH5JaE
👉 Test Prep Gurus: https://www.prepgurus.com
Instagram: @TestPrepGurus
Connect with The Nick Standlea Show:
YouTube: @TheNickStandleaShow
Podcast Website: https://nickshow.podbean.com/
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-standlea-podcast/id1700331903
Spotify: https://open.spotify.com/show/0YqBBneFsKtQ6Y0ArP5CXJ
RSS Feed: https://feed.podbean.com/nickshow/feed.xml
Nick's Socials:
Instagram: @nickstandlea
X (Twitter): @nickstandlea
TikTok: @nickstandleashow
Facebook: @nickstandleapodcast
Ask questions,
Don't accept the status quo,
And be curious.
Chapters
00:00 How do businesses get AI’s attention?
01:03 Google is no longer the only place people look
03:16 How LLM “query fan-out” actually works
06:38 Why YouTube may be the biggest opportunity in AI search
10:30 Why Ross thinks Google has a major AI advantage
13:16 How a school or nonprofit should reach the right audience
16:33 The 4 Es: educate, engage, entertain, empower
19:12 Create once, repurpose forever
21:11 How small businesses can do this without burning out
24:00 Which platforms matter most in each niche?
25:02 Is Facebook still worth it?
27:31 Zapier ad break
30:00 Why dumping money into Google and Meta ads may stop working
33:12 Old-school customer interviews still beat lazy AI marketing
37:22 The Claude Super Bowl ad and why human insight still wins
43:06 What distribution.ai actually does
45:39 Do you need to create content differently for repurposing?
49:33 Behind-the-scenes content, process, and parasocial trust
55:09 How to use Reddit as a brand without getting banned
58:35 What metrics matter now that attribution is messy
1:01:32 Where to find Ross online
View all episodes
By Nick Standlea
5
1818 ratings
Google is no longer the only place people look. So how do we show up in AI searches?
In this episode, Nick sits down with marketing strategist Ross Simmonds to break down what businesses, creators, and entrepreneurs need to understand as discovery shifts from traditional search to ChatGPT, Gemini, Perplexity, Reddit, YouTube, and beyond.
They get into query fan-out, why LLMs pull from multiple platforms at once, why YouTube may be one of the biggest opportunities in the AI era, how Reddit became a serious source of influence, why “create once, repurpose forever” matters more than ever, and how to think about attribution when AI is sending people your way in ways analytics often miss.
This is a practical conversation about how to stay visible when the internet is changing under your feet.
In this episode:
Why traditional SEO is no longer enough
How AI tools decide what brands to mention
Why YouTube is massively undervalued
How to use Reddit without getting banned
Why great content should be repurposed relentlessly
How to find real customer insight in an AI world
What metrics still matter when attribution gets messy
Ross Simmonds is a marketing strategist and entrepreneur focused on content, distribution, and how brands grow in a changing digital landscape.
🔗 Support This Podcast by Checking Out Our Sponsors:
👉 Build your own AI Agent with Zapier (opens the builder with the prompt pre-loaded): https://bit.ly/4hH5JaE
👉 Test Prep Gurus: https://www.prepgurus.com
Instagram: @TestPrepGurus
Connect with The Nick Standlea Show:
YouTube: @TheNickStandleaShow
Podcast Website: https://nickshow.podbean.com/
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-standlea-podcast/id1700331903
Spotify: https://open.spotify.com/show/0YqBBneFsKtQ6Y0ArP5CXJ
RSS Feed: https://feed.podbean.com/nickshow/feed.xml
Nick's Socials:
Instagram: @nickstandlea
X (Twitter): @nickstandlea
TikTok: @nickstandleashow
Facebook: @nickstandleapodcast
Ask questions,
Don't accept the status quo,
And be curious.
Chapters
00:00 How do businesses get AI’s attention?
01:03 Google is no longer the only place people look
03:16 How LLM “query fan-out” actually works
06:38 Why YouTube may be the biggest opportunity in AI search
10:30 Why Ross thinks Google has a major AI advantage
13:16 How a school or nonprofit should reach the right audience
16:33 The 4 Es: educate, engage, entertain, empower
19:12 Create once, repurpose forever
21:11 How small businesses can do this without burning out
24:00 Which platforms matter most in each niche?
25:02 Is Facebook still worth it?
27:31 Zapier ad break
30:00 Why dumping money into Google and Meta ads may stop working
33:12 Old-school customer interviews still beat lazy AI marketing
37:22 The Claude Super Bowl ad and why human insight still wins
43:06 What distribution.ai actually does
45:39 Do you need to create content differently for repurposing?
49:33 Behind-the-scenes content, process, and parasocial trust
55:09 How to use Reddit as a brand without getting banned
58:35 What metrics matter now that attribution is messy
1:01:32 Where to find Ross online
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