Topics Covered In this Episode

• Implement a referral system that eliminates friction. Lack of one can lead to missed opportunities.
• Referrals > ads. Referrals often come with higher trust and credibility than ads. Focus efforts on earning referrals by providing excellent service and maintaining good client relationships.
• Handle departing clients strategically: When a client leaves your company, use these instances as opportunities to ask for referrals, and be mindful of timing when making the request.
• Leverage super connectors and personal traits: Recognize the role of 'super connectors' in your network and use your personal traits (whether introverted or extroverted) to form meaningful connections and foster referrals.
• Create conversations and pursue influencers: Promote discussions between other parties, as they can lead to potential referrals. Identify influencers in your market that can significantly increase your referral rates. 

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