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How to Get Regular Local Media Coverage with Mickie Kennedy
In this episode, Melinda Emerson chats with Mickie Kennedy, founder of eReleases, about securing local press for small businesses. They discuss Mickie's journey, tips for effectively pitching to local media, common mistakes, and his best business advice. The episode concludes with a word from the sponsor, SmallBiz Lady Academy.
Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping small businesses increase their visibility and credibility. He created eReleases to give small businesses access to the media and a national newswire—all with a personal touch. He also writes for the PR Fuel blog covering PR & public relations topics. For more information: https://www.ereleases.com
(0:00) Introduction to the SmallBizChat podcast and today's topic: Getting local press for your small business
(1:19) Introduction of guest, Micky Kennedy, founder president of ereleases
(2:15) Micky Kennedy's journey and experience with local media
(4:26) How to effectively pitch to local media: Tips from Micky Kennedy
(7:11) Micky's ABC guide to crafting an effective pitch
(11:20) Common mistakes when pitching to local media
(12:18) Best business advice received by Micky Kennedy
(12:47) Sponsor: Smallbiz Lady Academy
(13:39) Closing remarks by Melinda Emerson
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By Melinda Emerson
5
1010 ratings
In this episode, Melinda Emerson chats with Mickie Kennedy, founder of eReleases, about securing local press for small businesses. They discuss Mickie's journey, tips for effectively pitching to local media, common mistakes, and his best business advice. The episode concludes with a word from the sponsor, SmallBiz Lady Academy.
Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping small businesses increase their visibility and credibility. He created eReleases to give small businesses access to the media and a national newswire—all with a personal touch. He also writes for the PR Fuel blog covering PR & public relations topics. For more information: https://www.ereleases.com
(0:00) Introduction to the SmallBizChat podcast and today's topic: Getting local press for your small business
(1:19) Introduction of guest, Micky Kennedy, founder president of ereleases
(2:15) Micky Kennedy's journey and experience with local media
(4:26) How to effectively pitch to local media: Tips from Micky Kennedy
(7:11) Micky's ABC guide to crafting an effective pitch
(11:20) Common mistakes when pitching to local media
(12:18) Best business advice received by Micky Kennedy
(12:47) Sponsor: Smallbiz Lady Academy
(13:39) Closing remarks by Melinda Emerson