In this episode, Melinda Emerson talks with Rebecca Monet about the role of peer mentoring in small businesses and the potential of franchising as a business model. They delve into psychographics, financial considerations, and the value of legal support in franchising. Rebecca also shares her favorite business resources and problem-solving strategies.

(0:00) Introduction and Overview of the Podcast's Mission

(1:36) Importance of Peer to Peer Mentoring in Small Business Management

(2:23) Introduction to Rebecca Monet and her company, Zoroco Profiles

(3:00) Insights into Franchising as a Business Idea

(6:38) Understanding Psychographics and Human Behavior in Franchising

(9:11) Key Considerations Before Getting into Franchising

(12:54) Financial Considerations and Importance of Legal Support in Franchising

(15:30) Comparison Between Franchising and Entrepreneurship

(17:12) The Value of Consulting with Franchisees Before Making a Decision

(18:12) Rebecca Monet's Business Advice and Approach to Problem-Solving

(20:37) Rebecca Monet's Favorite Business Resources

(21:46) Closing Remarks and Melinda Emerson's Final Thoughts