Today we are back talking about advertising and your online store. Whatever the size of your shop, it’s inevitable that you will be doing some level of advertising. And one of the most popular ways online is to use Google AdWords. Now this isn’t a topic that you can just jump into and get it over with. But we wanted to give anyone who hasn’t explored this option a chance to learn more about how you can use AdWords and eCommerce effectively.

To help us, I brought on Hayk Saakian, an AdWords specialist. Trust me, he knows his stuff. He not only explains  what it takes to get started with AdWords but also gives some real-world examples that clarify some of the questions you might have. From initially making the decision to use them to how to get your ads to show up, we covered it all. So sit back and enjoy my chat with Hyak.