Today we are back talking about advertising and your online store. Whatever the size of your shop, it’s inevitable that you will be doing some level of advertising. And one of the most popular ways online is to use Google AdWords. Now this isn’t a topic that you can just jump into and get it over with. But we wanted to give anyone who hasn’t explored this option a chance to learn more about how you can use AdWords and eCommerce effectively.

To help us, I brought on Hayk Saakian, an AdWords specialist. Trust me, he knows his stuff. He not only explains  what it takes to get started with AdWords but also gives some real-world examples that clarify some of the questions you might have. From initially making the decision to use them to how to get your ads to show up, we covered it all. So sit back and enjoy my chat with Hyak.

We chatted about:

* What AdWords really are

* How to approach the decision to use AdWords for your online store

* How to track your conversion rates for your advertising

* Setting up your eCommerce campaigns using AdWords

* What’s the best way to make sure your shop shows up in the Google Product Listing Ads

You may also be interested in: 

How to Plan The First Advertising Campaign for Your Online Store

How to Create and Manage Your Ads with the Advanced Ads Pro Plugin for WordPress

Thanks to Our Podcast Sponsor: Bluehost

Transcript

You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 95 July 31 2017

Bob Dunn: Hello. Welcome to the WP eCommerce Show. Bob Dunn here, also known as BobWP on the web. Today we talk with Hyak Saakian, founder of Logic Inbound and an expert in digital marketing, and,  particularly,  search engine marketing.

Well, Hayk, welcome to the show today.

Hayk Saakian: Hi there, good to be on.

Bob: Yeah, I know that I gave a little bit of an introduction to you but why don’t you tell our listeners a bit more about what you do and what you’re involved with.

Meet Hayk Saakian, founder of Logic Inbound

Hayk: Yeah, I can give you some background. The agency I co-founded is called Logic Inbound. We do all kinds of digital marketing for clients and our specialty is in search engines. Two of the founders are highly technical, that’s me and Tyler. My specialty is more on the ad words side, on the page search side, and his specialty is more on organic and natural search. Since we started the company, I’ve been directing the efforts on operations and fulfillment and anything that has to do with paid search.

Bob: Great. Now we’re talking ad words and I think some people get what ad words are, but they don’t fully understand it. Can you give me your best definition of ad words?

What’s your best definition of ad words?

Hayk: The way I like to show people is with a sample search. For example, when you go to Google and you search something like “light-up shoes,” what you’ll see is a lot of different things and some of the information on that screen is going to be ads. Some of the information is going to be organic search results provided by Google’s algorithm, the organic algorithm. The distinction is that anything that’s on this page, which is an ad, is coming through ad words, which is a platform. It generates about two-thirds of Google’s revenue, and it’s the way that businesses and individuals can advertise to people in search engines...