With over 1 billion engaged users, Facebook is one of the most important social media networks for local businesses. Facebook itself has aspirations of becoming the one-stop-shop for all things search, social, commerce, and virtual reality.

Advertising on Facebook makes it easy for you to reach more consumers, capture their attention, and get results. But you want to be sure that you’re targeting the right people…in the areas you service.

Surefire Local’s Senior Marketing Manager, Lisa Zawacki, shares her thoughts and expertise on the following in this podcast:

- Why use Facebook Advertising?

- Building an effective Target Audience

- Choosing an Advertising Objective

- Selecting your Ad Placements & Format

- Measuring Performance/Campaign Optimization