Premium content, paid content, paywalled content, whatever you want to call it - bonus content that your audience pays for on top of your free content is a great way to start monetising your podcast, and with the advent of Apple and Spotify's subscription options, and third party companies like Patreon or Buy Me a Coffee, it's easier than ever to set up. But how do you know if it's time to start creating premium content? And how do you know if it's right for your audience?

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