In today’s podcast, we are venturing into what many find to be the second most complex part of running an online store with physical products, and that is shipping. As with taxes, it’s a maze of variables and choices that can often bog you down.

And to help you to get a better grip on planning our shipping, we invited Robert Gilbreath, VP of Marketing & Partnerships at ShipStation. Robert provides some great guidelines that not only help you get started but also to get you thinking on preparation for scaling as your product inventory grows.

We chatted about:

The first two important steps to make once you know the product that you need to shipHow to navigate the maze of shipping optionsSome of the major challenges store owners face when working through the shipping processWhat products can be a challenge to shipRobert’s four points to consider when planning your shippingWhen shipping is no longer a DIY part of your business