#TikTok​ is the new #socialmediasensation​ TAKING YOUNGER #AUDIENCES​ BY STORM. It is one of the fastest-growing #platforms​ and is even more popular than #Facebook​ or #Snapchat​ on #Apple​’s #appstore​. If you are thinking that you need to get in on the #action​ now, you are absolutely correct.

Now is the time to jump in and #build​ your #account​’s popularity before the #app​ is flooded with other #brands​ and #users​ become overly saturated by #marketing​ as they have on #Instagram​. Learn all about current #socialmediamarketingtrends​.

1. Make Sure Your #Brand is #FirmlyEstablished

Or at least be patient while you figure it out. #TikTok is an excellent platform where you can use short clips of video to get your brand identity in front of thousands of users. The key to communicating what your brand is all about in such a short amount of time is to have a firmly established identity. Think of your #TikTok videos like an elevator pitch for who you are as an influencer, or what your products and services represent.

Your brand identity may develop as you develop your #TikTok account, but just know that your following will likely be tentative until you are confident and clear about your or your brand’s persona.

2. Create #QualityOriginalContent

When you are confident that you have a solid identity for your brand and understand who you want to reach, it is time to start publishing videos. The trick with creating content that will be popular on #TikTok, is to keep it candid while still maintaining quality.

#TikTok users are highly skeptical about advertising, so if your videos are too polished, they will get ignored. You do still need to create something everyone can understand, with a clear picture and audio, and lighting that makes the subjects visible.

3. #Engage With Other Accounts

Everyone loves to be recognized and acknowledged, and #TikTok users are no different. Follow other accounts, like their videos, and post comments. You will attract attention this way, and many users will reciprocate. #TikTok users are highly engaged and a very giving audience.

4. #Encourage #Engagement With Your Account

Ways to encourage engagement with your account may include asking users to include branded hashtags into your account, but there are also lots of other fun tactics unique to #TikTok. You can start a #challengetrend, which encourages users to create and post their own videos that fit within a specific type or style.

5. #Collaborate With Other Accounts

THIS IS ANOTHER FUN OPTION, WHERE YOU CAN CREATE “DUET” VIDEOS WITH OTHER USERS. Basically, someone posts a video and then you create a video that goes in line with the original video. It kind of follows the same principles of a reaction video but mostly has more of a preplanned feel.

6. Enlist #Influencers

Influencers are essentially social media celebrities. They use items and brands in their videos, which is the modern version of product placement in television and movies.

7. Mimic #PopularContent

A popular format for many videos on #TikTok, is to take a popular video another user has made, and change it enough to be your own.

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