Look up the word Mensch and then become one.When I asked Troy Singer, who to chat with to learn more about video marketing, he mentioned Rob Clark, the creator of That Tall Family.That Tall Family has over 2 million followers across three channels:

• YouTube
• TikTok
• Instagram

The brand is on track to reach 2 billion organic views in the last 22 months. I thought I’d be a long shot to get Rob on the line, but he graciously agreed to meet and share some of his insights on creating successful videos with me. Rob started making videos during the early years of YouTube. Initially, he saw little results. Sound familiar? But as the saying goes: it’s better to be prepared for an opportunity and not have one than to have an opportunity and not be prepared.So, he kept at it, continued cranking out content, and by the time short-form videos became popular, he had the necessary skill set and know-how to hit the ground running, ride the trend and gain popularity. One piece of content can change everything because you never know what will happen to it when it’s out there. That is what happened to one of his YouTube videos that initially didn’t see much engagement. That is until six months after the posting, a morning show in India, equivalent to Good Morning America, shared it with its audience, helping it gain up to 170 million views!Thus far, Rob has achieved most of his short-form video success with The Tall Family on TikTok. However, he predicts that YouTube will be the video platform of 2023 with its expanding YouTube Partner Program updates, enabling more creators to make money with Shorts, including revenue sharing on ads.Plus, YouTube is the second biggest search platform on the internet, so marketers would be wise to create video ads for people searching for products on that platform.His advice to anyone entertaining the idea of getting into video marketing: “Make as many videos as possible, don’t overthink it, and don’t decide which video is going to do well,” he said. “It’s impossible to predict what will do well and when. Just keep producing content.” As with everything in life, if you’re willing to invest time in something, it will pay off. “The more you do it, the better you get at it, and the more your brand grows,” he explains. And that’s what we’re all trying to achieve as marketers. We want to expand our reach, gain visibility and grow our brands.I hope you’re inspired to go all-in with video marketing in 2023 and step out of your comfort zone to try new things, like getting in front of the camera.Oh, and a Mensch is someone to admire and emulate. Someone who gives without expecting something in return. That’s who Rob Clark is to me after our conversation, and I’ll be sure to pay it forward when I’m in a position to help someone who can’t help me back. Until next time. ✌️