We all know that the algorithms on social media platforms play a major role in how our content is distributed. Every platform has a different algorithm so it can be tough to know what types of posts have the best chance to be pushed out.  By having insight as to what is currently working can make the difference between our posts making a bigger impact.

  There was a time where likes and views were the most important, but that no longer seems to be the case.  Currently the 3 most important factors are engaging comments, shares and watch time. Having a lot, or any or all of these elements can result in our posts being pushed out by the algorithm and reaching new audiences.   
 
 So how do we create content that gets engaging comments, shares and watch time? I spend a lot of time researching social media marketing and a consistent thread through many different experts say that the most sharable posts are either inspirational, motivational and/or educational. The goal is to figure out how to create posts that are all of these things but focusing on one is a great place to start.

  On this episode I wanted to take a deep dive into this concept. In many cases you are already doing this, but may just need to reframe the way you present your posts on socials to get maximum impact.
 
  If you have any questions shoot me a message at [email protected]. Also, we'd love to continue the conversation on our CIAS Facebook group. Click HERE to join now!