One of my father’s favorite affirmations for sales people is “I love to cold call in the morning.”

Research finds that 1 out of 2 B2B salespeople are afraid to make cold calls.

But the reality is that salespeople don’t hate cold calling; what they actually hate is the rejection that goes along with it.

In this week’s episode, Troy and I talk about how to get that impossible appointment and how to communicate effectively with your prospects through cold calling.

Tune in and you’ll hear insider tips on how to leave a lasting impression on potential clients and how to overcome objections like a pro.

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