In this episode, Nate Turner and Ryan Sargent discuss how to get the most out of a research report. They define a research report as a long-form written piece of content based on original data, such as first-party data or data collected through surveys. They highlight the benefits of research reports, including the ability to add something unique to the conversation, establish brand authority, and drive backlinks.

01:08 Defining a Research Report

07:36 Planning and Structuring a Research Report

13:32 Distribution Strategies for Research Reports

24:29 Repurposing Research Reports

30:35 Long-Term Impact of Research Reports