We need to stop bribing our customers. We give too much and get too little. The solution is to redefine what “value” means to us and to them. In this episode, Josh Kopel and Jaime Oikle unpack the right and wrong way to run loyalty and reward programs to make sure you and your customers are getting the most out of the relationship.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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