Have you ever heard the phrase, “build it and they will come”? This sentiment sparks false confidence in many aspiring entrepreneurs trying to break into an industry. However, the unfortunate reality is that even the best ideas can fall flat if they don't meet customer needs.

In Part Two of our Tech Trailblazing Series, we continue our conversation with serial entrepreneur Bob Butler to uncover perhaps the most critical aspect of entrepreneurship: how to get the product right.

Click here to learn more about Bob's latest venture Nutrimatters Foundation.

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This is a podcast by Tizbi, Intelligence Software Solutions

Track: "Refractions", Johnny Moore