How can government or public sector agencies get high engagement on social media that is both positive and proactive? 

Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, and they have an expectation that you will provide answers. 

So, if your social media campaigns are simply soundbites and catch-phrases without a follow through of long-form purposeful and explainer content, then you are going to underwhelm and underperform. 

Coming up in episode 66: 

• The real powerbrokers on social media are people
• A recipe for social media success for public sector campaigns
• I interview Femke Gow, Head of Communications at Wolfson College at the University of Oxford. We discuss the role of citizen-first content in all your social media campaigns, and why moving from ‘organisation need’ to ‘public need’ is a shift that may be harder than you think.

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.