Carolyn Fraser is the owner of The PR Shoppe which is a marketing agency based in Chicago. Carolyn has worked with major brands such as Revlon, Visa, BET Networks, Swizz Beatz, CURLS and Maytag, to name a few.  Today, we’re talking about how to get the right PR to grow your business.  In this episode, we also talk about:  How to distinguish PR from Marketing How to avoid the common PR mistakes business make How to pitch to a popular journalist or media How to execute a PR strategy on a budget  This episode is brought to you by:  Katallyze.io  Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team.  Check out more about Katallyze services here.

How to Get the Right PR to Grow Your Business | Carolyn Fraser

Helping businesses get more sales appointments and turning those appointments into sales. In the Appointment Setting Podcast, we cover details of how to increase your sales and revenue by implementing powerful sales appointment setting tactics and techniques. Host Kwesi Sakyi-Gyinae, interviews experts, and top professionals who are getting results with these techniques. The Appointment Setting Podcast is brought to you by Katallyze.io

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Leo Channing is the Principal @ 1010data. He has also sold millions of dollars of services in his previous life. Today, we’re talking about business development and the first steps that can help get more high-ticket sales. In this episode, we also talk about: • What all business relationships have in common • How to build a strategic mindset when tapping into your network • How do you build trust before asking for help • How to use tools to enable connections • How to lead with value when connecting

Business Development Playbook: First Steps You’re Ignoring But Shouldn’t

Donna Valente is the co-Founder of Enterprise Sales Institute. She is also a certified Co-Active coach with a focus on enterprise sales, leadership, and management communication. Today, we’re talking about C-Level Appointments. In this episode, we also talk about: • Why is it important to exchange value for a C-Level appointment • Specific examples of "value" or insights • Specific cold email script that communicates the value • How to follow up in a value-adding way • How to change the type of value you present

How To Get A Meeting With Any CEO (You Won't Hear This Anywhere)

Andrea Waltz is the co-author of Go for No! Yes is the Destination, No is How You Get There. Her book is #1 on Amazon’s “Selling” list and has remained in the top 20 of ‘Sales’ books for over the last 8 years. Today, we’re talking about how to deal with rejection and overcome fear when prospecting. In this episode, we also talk about: How to overcome the anxiety about cold calling How to build the right frame of mind to make calls How to handle rejection How to avoid taking rejection personally How to take advantage of rejection. This is a replay of an earlier episode.

#1 Bestselling Sales Author for 8+ Years on The Secret Weapon in Sales Prospecting

Hey everyone, it’s Kwesi here. Since we launched our  Lead Generation Masterclass, we’ve gotten a ton of great questions from our students and a lot of people from our community. So in this episode, I’m going to take some time to answer some of the questions we’re getting so everyone can benefit from it. And by the way, if you have yet checked out the Masterclass, you can  check it out here. Also if you have any questions about lead generation and building a prospecting system that works, feel free to shoot me an email with your question and I’ll answer it in one of the episodes on this show. Today, we’re talking about how to write cold emails for a new product or service.   This episode is brought to you by Katallyze.io: Join our  free webinar and learn How to Book 30 Sales Meetings Using Cold Emails in 30 Days. You’ll learn: ✔️The 1-Cold Email Mistake That Sends Buyers Running Away From You ✔️Little-known Ways to Grab Your Prospect’s Attention and Get Them Interested ✔️How to Dramatically Book More Sales Meetings Without Being Sleazy ✔️How to Get in Front of More of the RIGHT Prospects (No one else will share this.) Don’t wait any longer,  click here to register.

Why Your Cold Emails Don’t Convert (And What To Do About It)

Danny is a UX professional with over 15 years of experience designing digital products for companies like The Economist, PwC, Yahoo!, as well as, startups, schools (CUNY, General Assembly) and VC funds. He helps companies increase their User Experience capacity to deliver business results. Today, we’re talking about how to design to upsell existing clients and win business. In this episode, we also talk about:  3 ways you can outsmart your competition using design thinking How to improve your service using customer interviews 6 steps for identifying your ideal customers - I’ve never heard it articulated so clearly so you wanna stick around for that  Danny’s Resources: LinkedIn Website   This episode is brought to you by Katallyze.io: Join our  free webinar and learn How to Book 30 Sales Meetings Using Cold Emails in 30 Days. You’ll learn: ✔️The 1-Cold Email Mistake That Sends Buyers Running Away From You ✔️Little-known Ways to Grab Your Prospect’s Attention and Get Them Interested ✔️How to Dramatically Book More Sales Meetings Without Being Sleazy ✔️How to Get in Front of More of the RIGHT Prospects (No one else will share this.) Don’t wait any longer,  click here to register.

How to Get the Right PR to Grow Your Business | Carolyn Fraser

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