Kasim and Lauren dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of strategic interaction with competitor traffic, and the potential of TikTok shops in the e-commerce space. Whether you're looking to elevate your brand, enhance your online presence, or revolutionize your Instagram strategy, they pack this episode with transformative tips and expert advice to help you achieve your goals.

Chapters:

• 00:00:00 - Kickstarting the Conversation: Diving into the World of Instagram and E-Commerce
• 00:03:10 - Refining Welcome Flows: Harnessing Recommendations for Optimized Customer Onboarding
• 00:04:23 - Onboarding Excellence: The Critical Role of Welcome Series for Mobile Subscriber Retention
• 00:08:55 - Trendsetting in Fashion: Exploring Unique Collections and Comfortable, Stylish Footwear
• 00:10:21 - Instagram Mastery: Strategies for Optimal Growth and Solid Foundations
• 00:14:02 - Genuine Engagements: Crafting Authentic Interactions and Building Non-Salesy Connections
• 00:16:29 - Social Media Relationship Building: Profile Optimization and Customer Engagement Strategies
• 00:21:13 - Tapping into Pinterest: Unlocking Potential for Exceptional Traffic and Engagement
• 00:23:37 - Monetizing Engagement: Converting Active Followers into Profitable Customer Interactions
• 00:30:49 - Securing Sales Victories: Leveraging Sales Training and Profile Refinement to Boost Traffic
• 00:34:35 - Maximizing Tagging: A Strategic Approach to Leverage Your Following in E-commerce

LINKS AND RESOURCES:

• Lauren Petrullo Website
• Mongoose Media
• E-commerce Course
• LinkedIn
• Perpetual Traffic episode 416 with Lauren Petrullo and Mark de Grasse on Social Selling with Meta Shops
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite