We're welcoming back Pam Sanderson, Director of Account Development at Infomedia, to dig into the mysteries of increasing website traffic. Pam has over a decade of experience and shares her knowledge on what you need to consider before you build or redesign your website, and tips to make Google happy (and thus send people to your website!). We then touch on a few digital services to drive web traffic, social media best practices, and when you should and shouldn't try to do this yourself. Full show notes at LocalistPodcast.com.