The art of persuasion comes down to understanding human behavior and what people want. In business and in life it's a very powerful tool, and while everyone has a different approach to persuading others, aggressively trying to force your way is usually not effective in the long run. 

In this week's 5 Minute Pick Me Up, Vadim talks about how he was able to convince two YMCA employees to give him a free hat this week, and how we've used the same approach in sales to get past gatekeepers and reach important people. 

You will learn: 

1) How being nice to people is likely to make them want to help you

2) The importance of respecting authority and existing processes 

3) Why building a human connection is more important than being right

4) How to come up with creative solutions to empower others

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