Highlights from this episode include:

• How to avoid settling for soul-crushing "red-flag" clients when you first start selling (2:18)
• Not understanding this crucial aspect of your offer will cause you to fail before you ever meet your first client (6:32)
• Get this one thing wrong, and your relationship with your clients will be a source of constant misery (10:34)
• This is a huge warning sign that you're about to work with the wrong client (15:08)
• How you fall into a desperation mindset, and how to fix it (17:01)
• This simple mindset shift can turn you into a super-salesperson (18:02)
• Approach your service like this to turn one-time sales into secure, recurring revenue (23:20)