Confused about what is an email whitelist, what is email whitelisting, what is email certification, and how to get whitelisted or certified?  Email marketers and businesses spend time, energy, and money creating great email content and campaigns to inform customers and subscribers about products, services, and other information. This is a valuable way to connect with customers and subscribers when done right. But how many of those emails that you are sending are actually being delivered to the inbox, and how many are going to the spam folder where they are never seen? If you’re concerned about this (and you should be), it’s a good ideal to tell your email recipients to add you to their personal whitelist.  But it’s an even better idea to get yourself whitelisted on system-wide whitelists, and to get yourself certified.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/what-is-an-email-whitelist/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com